Developer Name: Alykhan Jetha and Brandon Walkin
Development Company: Marketcircle
Tags: Iteration; Client App; Team Development; Visual Design
"It never occurred to me that it would be so tough for us," says Alykhan Jetha, the founder of Marketcircle. "But time was more of a deciding factor in Billings than anything else." Of course, time is a factor in all invoicing applications; you can't charge clients in hectares.
But the extra consideration that has gone into Billings 3, shown in Figure 12-1, and its companion app Billings Touch, make both apps case studies in iterative design.
Figure 12.1. Billings ...