by Jonathan and Ashley Wegener
Q&A: Exit Strategy NYC
Developer Name: Jonathan and Ashley Wegener
Development Company: JWeg Ventures LLC
Tags: Release Strategy; Outdoing Copycats
Exit Strategy NYC (Figure 6-1) is an app built on a big gamble: months of work went into it before any coding began. For developers considering ideas with a lot of sweat equity or real-world overhead—licensing others' content, spending hours on graphic design—the story behind Exit Strategy NYC speaks to one crucial question: is building this app worth it? And if so, how do you scale it into a fully-featured piece of software?
Figure 6.1. Once you've chosen a line, you can see the most efficient transfer strategy. ...