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iPhone Design Award-Winning Projects by Chris Dannen

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Chapter 6. Q&A: Exit Strategy NYC

by Jonathan and Ashley Wegener

Q&A: Exit Strategy NYC

Developer Name: Jonathan and Ashley Wegener

Development Company: JWeg Ventures LLC

Tags: Release Strategy; Outdoing Copycats

URL: http://exitstrategynyc.com/

Exit Strategy NYC (Figure 6-1) is an app built on a big gamble: months of work went into it before any coding began. For developers considering ideas with a lot of sweat equity or real-world overhead—licensing others' content, spending hours on graphic design—the story behind Exit Strategy NYC speaks to one crucial question: is building this app worth it? And if so, how do you scale it into a fully-featured piece of software?

Figure 6.1. Once you've chosen a line, you can see the most efficient transfer strategy. ...

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