Contents
Open Space Actually Attracts Shoppers—Think Navigation!
Part I Toward Total Convergence of Bricks-and-Mortar and Online Retailing
Chapter 1 How We Got Here and Where We Are Going
Selling Requires a Salesperson, Not a Retailer
SELLING: Focus on the Big Head of What the Shopper Wants to Buy
Stop Shouting at Your Shoppers
The Birth of Self-Service Retail
Can Selling Make a Comeback in the Twenty-first Century?
The Four Dimensions of Purchasing
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