Part I: Toward Total Convergence of Bricks-and-Mortar and Online Retailing
Chapter 1 How We Got Here and Where We Are Going
Chapter 2 Transitioning Retailers from Passive to Active Mode
Chapter 3 Selling Like Amazon Online and in Bricks Stores
Chapter 4 Integrating Online and Offline Retailing: An Interview with Peter Fader and Wendy Moe
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