Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation

CHAPTER 9

LEADING THE CREATION OF A TOTALLY NEW BUSINESS SYSTEM OR MODEL REQUIRED: PRAGMATIC ARCHITECTS TO PUT ALL SYSTEM ELEMENTS IN PLACE

Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan.¹

Eliel Saarinen, a legendary architect

 

In its generic definition, a ‘business system’ describes how a set of players cooperate (and sometimes compete) along an industry supply chain - suppliers, manufacturers/converters or service providers, ‘complementors’ and distributors. They usually pool resources to deliver a set of products and/or services to customers or consumers. Similarly, a ‘business model’ reflects how a company structures ...