Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition

Chapter 7

Mobile Technologies and Commerce

Quick Look

Case 1, Opening Case: Macy's Races Ahead with Mobile Retail Strategies

7.1 Mobile Computing Technology

7.2 Mobile Commerce

7.3 Mobile Transactions and Financial Services

7.4 Location-Based Services and Commerce

7.5 Mobile Enterprise Applications

Key Terms

Chapter 7 Link Library

Evaluate and Expand Your Learning

• IT and Data Management Decisions
• Questions for Discussion & Review
• Online Activities
• Collaborative Work

Case 2, Business Case: Mobile eTextbooks with Chegg.com

Case 3, Video Case: Future Tech: Searching with Pictures using MVS

Data Analysis & Decision Making: Estimating Financial Benefits of Increased Customer Loyalty

References

Learning Outcomes

Understand the three primary components of mobile technology: mobile devices, mobile operating systems and software, and wireless networks.

Describe how mobile technologies are creating opportunities for new forms of commerce in established industries.

Recognize how mobile payment methods benefit both consumers and retailers.

Describe how location-aware features of mobile devices ...