Index
Numbers
3M, culture of innovation example, 199
80/20 rule, 32
A
Abercrombie and Fitch, viral marketing example, 262
accountability in culture of execution, 321-322
acquisition as growth strategy, 189
activity-based cost, 51
Adobe, new markets example, 191-192
advertising exchanges, 229
advertising spending statistics, 214
advisory boards, customers on, 172-173
affiliate advertising, 228
airline industry, poor customer experience, 64
alliances/partnerships, 139-140
as growth strategy, 190
Alltop, 102
Amazon
affiliate advertising, 228
distinctive delivery example, 118
long-tail business model example, 197
analysis
business expansion, 106-107
disruptive innovation, 110-113
distribution channels
channel conflict, 137
checklist for, 137-138 ...
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