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How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

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29. Social Media and Online Tools Enable Real-Time Research

Every company wanting to keep pace with change faces the challenge of staying current with the massive amounts of data available. Several companies have emerged to answer the need for more information, and to filter that information so you can find just what you need when you need it. Search engines, research aggregators, Internet resources, and a vast number of innovative new media tools can help you research and find information so you’re never behind the learning curve.

News Aggregators

As the Internet continues to grow by millions of new users a year, and thousands of new Web sites are created each day, you probably have the same problem most people suffer from: information overload. ...

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