Chapter 10. The Standard Pitch Deck
OK. Youâve got your intros. Youâve got meetings scheduled. Time to get busy with the slides! The intergalactic standard for pitching your company is still the âslide deck,â whether prepared with stalwarts like PowerPoint or Keynote or upstarts like Haiku Deck and Presentate. Business plans are for suckers and restaurateursâmore on that later. When you make your deck, just stay away from anything that canât be printed on paper (Iâm looking at you, Prezi)âyou are always going to need a backup copy.
While some visual excellence can perk up a boring deck, remember that VCs look at hundreds of decks a year (and active angels will see at least dozens). Following, or at least staying close to, the common standard structure helps not only to orient the readers, but also to reassure them that youâre not trying to pull a fast one on them.
I recommend the following basic outline.
Title
The intro slide is straightforward but important. It will be showing while everyone files in and sits around for 10 minutes waiting for the senior partner to arrive. You can put a teaser image there, your website if you want people playing on their phones checking it out, or anything else you likeâbut keep it simple.
There are three requirements:
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