contents
A Light Touch at Just the Right Time
Saying Your Business Is “On the internet” Is Like Saying It’s “On the Power Grid”
All You Need to Know in a Rhyming Nutshell
Where Tech Makes Loyalty Easier
PART ONETimeliness and Timelessness
CHAPTER 1Today’s Changed Customer: Making Lovemaking Difficult
The Most Crucial Customer “Trends” Today Are Individual Changes
Customer Trend #2: Shame Shift and Values-Based Buying
Customer Trend #3: Timelessness over Trendiness
Customer Trend #4: Customer Empowerment
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