Contents - HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker) [Book]

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Contents

The Innovation Catalysts

by Roger L. Martin

Stop the Innovation Wars

by Vijay Govindarajan and Chris Trimble

How GE Is Disrupting Itself

by Jeffrey R. Immelt, Vijay Govindarajan, and Chris Trimble

The Customer-Centered Innovation Map

by Lance A. Bettencourt and Anthony W. Ulwick

Is It Real? Can We Win? Is It Worth Doing?

by George S. Day

Six Myths of Product Development

by Stefan Thomke and Donald Reinertsen

Innovation: The Classic Traps

by Rosabeth Moss Kanter

Discovery-Driven Planning

by Rita Gunther McGrath and Ian C. MacMillan

The Discipline of Innovation

by Peter F. Drucker

Innovation Killers

by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih

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