Globalization presumes sustained economic growth. Otherwise, the process loses its economic benefits and political support. i
—Paul Samuelson, American economist, and the f irst American to win the Nobel Memorial Prize
Foreign customers typically have limited initial contact with you. Once an overseas customer makes its inquiry, it is essential you cultivate that relationship as much as any one that you would cultivate with a domestic customer. That entails acknowledging its inquiry and responding to your foreign prospect ...