What You Don't Have to Read
This is the hardest part of the book for us because each word we wrote is our baby, and they're all wonderful. Nevertheless, we are contractually obligated to let you off the hook at least a little, so here goes.
You can skip all the paragraphs marked with the Technical Stuff icon. We just put that in because we like the icon and to give you confidence that we know what we're talking about. The sidebars aren't crucial to the plot, either, although some of them feature tips and examples from sharp AdWords users.
If you already have an AdWords account, you can actually skip Chapter 2, which shows you how to set up an AdWords account.
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