CONTENTS
CHAPTER ONE: Why Globalize Your Content
CHAPTER TWO: What Are the 4 P’s of the Global Content Marketing Cycle?
CHAPTER THREE: Organize a Team for Global Content Marketing Success
Case Study—Act with Headquarters as the Lead: Global Personas
Case Study—Communication Through Sync Meetings: There Is No Shortage of Agenda Items
CHAPTER FOUR: The First P of the Global Content Marketing Cycle: Plan
Case Study—Enterprise: Intel’s Annual Planning Process
Case Study—Small Business: Opus Events Agency’s Planning Process
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