Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

CHAPTER TWO

What Are the 4 P’s of the Global Content Marketing Cycle?

“The 4 P’s of Marketing: Please, Please, Please, Please.”

—SHREYAS NAVARE¹

The Original 4 P’s of Marketing

I chuckle when I see this quote from Shreyas Navare. Everyone who has studied marketing in the past 50 years has been introduced to the 4 P’s of marketing. In 1960,² E. Jerome McCarthy, an American marketing professor and the author of the influential book Basic Marketing: A Managerial Approach, presented the four elements of marketing, which have served as the basis of marketing for the past century. These fourelements are Product, Price, Place and Promotion.

    Product: ...