Contents
1 China and India—Four Stories Rolled into One
Back to the Future: The Reemergence of China and India
2 Think China and India, Not China or India
China and India: Cousins, Not Twins
Growing Economic Integration Between China and India
Strategic Implication 1: Leverage the Scale of Both China and India
Strategic Implication 2: Leverage the Complementary Strengths of China and India
Strategic Implication 3: Transfer Learning from One Market to the Other
Strategic Implication 4: Leverage Dual Presence to Reduce Risks
3 Megamarkets and Microcustomers
Fighting for Local Market Dominance
Get Getting China and India Right: Strategies for Leveraging the World's Fastest-Growing Economies for Global Advantage now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.