When someone brings China and India together, it will be a big story.1
—Shiv Nadar, chairman and CEO, HCL Technologies
Surprising as it may seem, far too many companies still spend considerable time and energy debating whether to focus on China or India. The question is certainly important enough that in their popular series in BusinessWeek, Jack Welch and Suzy Welch devoted an entire column to the topic “choosing China or India.”2
Our central thesis in this chapter is that for most Fortune 1000 companies, the time for this debate is over. The right question to ask is how best to pursue both China and India rather than which one. A company can derive several benefits from an integrated China+India strategy. ...