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FT Guide to Business Training by Tom Bird, Jeremy Cassell

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12

Planning for audience engagement

Many can recall attending a business training session where, for whatever reason, our attention drifted away from the topic being covered. It might have drifted towards a particular work problem we had at the time, what we were having for dinner that evening (always a favourite) or the work that was piling up at the office. As training professionals we might also have delivered training where we noticed one or two individuals not really paying attention.

We have already covered how to structure a business training session but the topic of audience engagement is fundamental and so worthy of particular attention. Figure 12.1 shows the percentage attention span of an average participant over time.

Figure ...

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