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FT Essential Guide to Developing a Business Strategy by Vaughan Evans

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6

Targeting the strategic gap

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We know what we are, but know not what we may be.”

William Shakespeare

In this chapter

In Chapter 5 you assessed your competitive position in each main product/market segment in your business. You pinpointed the source of your competitive advantage in each.

If your firm has more than one business, you did the same for each business.

You have worked out your current competitiveness. Now, where do you want it to be in three to five years’ time? What is your target competitiveness? ...

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