INTRODUCTION
I am writing this book because I want you to know that you can grow a business successfully through referrals—and you already know how rewarding that can be; otherwise you would not have picked this book up. It is not easy, and I want you to know that right up front, too. I am not going to fill your head with false hype that you will have referrals coming out of your ears after Chapter 1. I know we all want something that’s easy, but getting to that point will take most of you some time to accomplish. Eventually, you can get easy referrals—once you have the skill set.
And this is what really excites me so much: there is a way to grow your business by word of mouth. It is readily available to you. And you don’t need to be great looking ...
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