—Malcolm Gladwell, The Tipping Point
How exactly do I define a referral?
Referral. A referral is when your referral source (Person A) recommends you to Person B because Person A is really pleased with the work you have done.
In other words, you are being recommended for all the right reasons because you have done a good job. There is nothing cheesy or borderline manipulative going on.
One fact we have to acknowledge right away is that the quality of referrals ...