In this chapter:
Welcome to Facebook ads
Understanding social ads
Creating your own ads
Spreading the word using news feeds
This chapter discusses the meat and potatoes for many marketers: advertising on Facebook. You can target ads to specific demographics with unparalleled precision in Facebook. Take a look at Figure 5.1, for example. The item at the bottom left is a Facebook ad.
The ad is made up of a title, an image (static images only), and text. The text explains the image and adds a tagline. Clicking anywhere in the ad—title, image, or text—takes you to the link the advertiser connected to the ad, which is sometimes offsite, sometimes in Facebook (like a Facebook page). ...