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Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner

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5 Introducing Advertising

In this chapter:

Welcome to Facebook ads

Understanding ads

Understanding social ads

Creating your own ads

Spreading the word using news feeds

Welcome to Advertising

This chapter discusses the meat and potatoes for many marketers: advertising on Facebook. You can target ads to specific demographics with unparalleled precision in Facebook. Take a look at Figure 5.1, for example. The item at the bottom left is a Facebook ad.

The ad is made up of a title, an image (static images only), and text. The text explains the image and adds a tagline. Clicking anywhere in the ad—title, image, or text—takes you to the link the advertiser connected to the ad, which is sometimes offsite, sometimes in Facebook (like a Facebook page). ...

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