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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 4

Testing, Measuring, and Modifying Your Ad

In This Chapter

arrow Becoming familiar with the Ads Manager

arrow Exploring split testing

arrow Making sense of the reports

Testing, measuring, and modifying your ad are among the most important things you can do to ensure that you’re getting the most for your dollar. Unfortunately, testing is one of the most overlooked aspects of the Facebook advertising experience because it can be overwhelming.

Because of the many variables to test and tweak, you may feel daunted at first. If you approach your Facebook ad campaign systematically, though, you can come away with an ad that has a high click-through rate (CTR) at a low cost.

In this chapter, you begin by familiarizing yourself with the Ads Manager, where all your ad campaigns are displayed. Then you discover how to begin your split testing, view the Facebook Ads reports, and optimize your campaign. Use the Ads Manager to assess performance whether you have set up your ads using the Ads Create tool described in Chapter 2 of this minibook, or using Power Editor described in Chapter 3.

Now it’s time to ratchet up your Facebook advertising expertise!

Statistics in the Ads Manager are strictly for ...

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