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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 3

Exploring Power Editor

In This Chapter

arrow Understanding when to use Power Editor

arrow Creating and managing multiple ads and campaigns

arrow Taking advantage of scheduling tools for Promoted posts

arrow Using Power Editor features to reach known customers or prospects

arrow Optimizing your campaign bidding for special actions

Power Editor makes it easy to create, edit, and manage accounts and campaigns in bulk. It also contains some advanced target marketing tools that enable you to pinpoint your ideal audience for Facebook advertising.

Now that Facebook has moved many capabilities formerly limited to Power Editor — such as mobile ads and conversion pixels — into the regular Ads Create tool (see Chapter 2 of this minibook) or Ads Manager (see Chapter 4), there are only two primary reasons for using Power Editor.

First, if you’re an advanced Facebook Ads power user — that is, you create a lot of Facebook ads with a large budget, or need to segment target audiences at a very detailed level — you may ...

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