In This Chapter
Understanding when to use Power Editor
Creating and managing multiple ads and campaigns
Taking advantage of scheduling tools for Promoted posts
Using Power Editor features to reach known customers or prospects
Optimizing your campaign bidding for special actions
Power Editor makes it easy to create, edit, and manage accounts and campaigns in bulk. It also contains some advanced target marketing tools that enable you to pinpoint your ideal audience for Facebook advertising.
Now that Facebook has moved many capabilities formerly limited to Power Editor — such as mobile ads and conversion pixels — into the regular Ads Create tool (see Chapter 2 of this minibook) or Ads Manager (see Chapter 4), there are only two primary reasons for using Power Editor.
First, if you’re an advanced Facebook Ads power user — that is, you create a lot of Facebook ads with a large budget, or need to segment target audiences at a very detailed level — you may ...