SocialToo

SocialToo (www.socialtoo.com) is my own Web site, so it should be the cream of the crop. (See Figure 17-8.) I started the site with a focus on Twitter, though, ironically. I do have some Facebook integration included right now that I think you can learn from, and a lot more is on the way, so stay tuned!

Figure 17-8: You can post updates from Facebook to Twitter using SocialToo.

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SocialToo is a tool for managing your reputation as a brand online. It's built to help you build relationships on the social networks that you belong to and to track those relationships along the way.

Here are the ways that I embrace Facebook:

  • Single sign-on and registration: SocialToo was one of the first sites I know that integrated a single sign-on solution for Facebook. I built it because I knew that all my users were either Twitter or Facebook users. I had no reason to integrate a traditional login system into the site. Therefore, I removed the traditional login completely and replaced it with two buttons on the home page: a Facebook Login button and a Twitter Login button. With one click, whether you're registered or not, you're into the site, and I immediately present you with things that you can do with your Facebook and Twitter relationships. Because signup is so simple, I saw great success in new users joining the site and trying out its features.
  • News feed use: One of the site's most ...

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