Facebook® Application Development For Dummies®

JumpStart

JumpStart (www.jumpstart.com) has an interesting challenge in front of it. It's a gaming site for kids, mostly under age 13. The problem is that Facebook is for people ages 13 and up. So what would a site like JumpStart be using Facebook for, you may ask?

JumpStart used Facebook to target the parents of children. With Facebook, parents can share what their kids are doing on the site with their friends, and find ways to interact better with other parents whose kids are using the site. (See Figure 17-6.)

Figure 17-6: JumpStart allows adults to register and log in with a single click of the Facebook Login button.

As a parent, it's powerful for me to meet the parents of whom my kids are interacting with. That's why it's fun to see other parents' updates in my stream, sharing what their kids have done in the game. It makes me want to discuss with them how our kids can meet.

JumpStart has a very simple Facebook integration. It has two basic integration points:

• Single sign-on and registration: It takes parents basically one click to identify that they're over 18, and they can autopopulate the information that JumpStart needs to register them. This speeds registration and makes it easier for them to get to the part of setting up their kids in the game. In addition, parents just need their Facebook login to log in to the site and get their kids playing the game.
• Publish to Facebook: ...