Enterprise in Action: A Guide To Entrepreneurship

Contents

Acknowledgements

Chapter 1: Change and Opportunity

School days

One Alfred Place

CRIME

Trucking across the prairie

Bottoms up

The flick of a switch

Summary

Chapter 2: Destination: Core Competence

Les trentes glorieuses

Démarche or legitimation

The chrysanthemum effect

Manufacturing: the world we have lost?

Taking up the slack

You shall not own them

Going Dutch

The whole truth

Summary

Chapter 3: A Natural History of Innovation

Relativising the product

Wrapping the product

Developments in services

Configuration and beyond

The next game

Summary

Postscript

Chapter 4: Shades of Originality

Originality in action

Configuration

Reconfiguration

Review

Chapter 5: Biography and Capability

To have and have not

The voyage of the turnip

School and work

A feast for life

Fashioning and developing

Lift-off

The whole truth

Summary

Chapter 6: Niche Markets and Entry Barriers

A royal ride

The geography of the niche

Geography and competition

Taking stock

Niche companies never die . . . !

The gunslinger as dude

The industrial niche

Le Marron Sculpté

Entry barriers

The whole truth

Oh what a wonderful niche

Summary

Chapter 7: Cruising Altitude

Organic growth or acquisition

Revenue growth

React Fast

British and American ways of doing

Execution and development

Execution and reputation

Caravan to boardroom

Summary

The whole truth

Chapter 8: The Challenge of Inheritance

Figgjo

The big putsch

The long game

Summary

A very short story

Chapter 9: Opening the Box

Everything in the garden

The garden centre ...