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Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization by Andrew McAfee

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3

Web 2.0 and theEmergenceof Emergence

A History, Explanation, and Definitionof Enterprise 2.0

Before presenting the resolution of each of the cases discussed in chapter 2, we first need to understand a few recent technological developments. These occurred on the public Internet, where they gave rise to the phenomenon of Web 2.0. Web 2.0 is not mere “hype,” nor is it of interest only to e-tailers and other Internet companies. Rather, it is extremely relevant to all organizations that want to bring people together into communities that generate useful information and knowledge and solve problems effectively. In other words, the new tools of Web 2.0 are very much applicable to VistaPrint, Serena, the U.S. intelligence community, and Google—and ...

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