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CHAPTER TWO

Trust Through Transparency

Creating a Culture of Change

Summer descended. One steamy afternoon, I sat in my office and asked myself, What do we do next?

The Mirror Mirror exercise had served its function: to help us see the reality of our situation, to create dissatisfaction with the status quo, and to build a hunger for change in the company. The anxiety and concern that some had expressed during that period had largely been replaced by a new energy and excitement. People felt good to be talking about movement and growth and how we could be a great company again.

Beneath the excitement, however, there was still plenty of skepticism ...

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