CONTENTS
introduction A Roadmap to Effective Employee Surveys
part one Survey Goals, Objectives, and Methods
chapter one Goals • Define a Clear Survey Purpose
chapter two Objectives • The Pros and Cons of Focusing on Employee Engagement
chapter three Methods • Match the Measurement to the Processes, Roles, and Teams
chapter four Good Survey Practices • Don’t Reinvent the Wheel
chapter five Anonymity vs. Insights • Confidentiality and Organizational Data Matching
part three Survey Analysis, Interpretation, and Action Taking
chapter six KISS • The Power and Pitfalls of Simplicity
chapter seven The Big Picture • What, How, Why, and Who of Statistical Modeling
chapter eight Reaching Conclusions • Benchmarking and Statistical ...
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