Challenges
The main challenge here is that you could fail to really consider alternatives objectively. The more you consider alternatives fairly and the more you combat zeal as outlined in Chapter 14, Deliver Your Message, the more open your mind becomes and the less likely you will fall into the trap.
Another difficulty is that this burns up time. If your organization needs to come up with a solution fast, then you might not have the time to do this properly. The risk of this is low, though, because most organizations will maintain the status quo before jumping to a new solution if you can point out that it hasn’t been analyzed yet.
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