Chapter 14Deliver Your Message
So, you’ve picked a technology that’s better than what the rest of your co-workers are using. It’s better, so that should be enough, right? Unfortunately, being better is seldom good enough. If a program never crashes in the woods, does it make a sound? No, weird metaphor aside, if you don’t tell people about the tool, they’ll never adopt it.
You’ll have to talk about the tools you are pushing. While you’re talking about them, you have to do two things:
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Not turn off your audience
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Actually turn them on
Yes, not turning them off comes first. It doesn’t matter how well you do at turning them on; if you turn them off, they’re gone. You won’t be able to sell these tools to them without a lot more attention.
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