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Drive Growth Through Sustainable Business Practices (Collection) by Eric Olson, Peter A. Soyka, Kevin Wilhelm

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3. Green Strategy Supports Operational Improvements

3.1. Drive Operational Decisions and Initiatives That Improve the Environment

In addition to complementing and strengthening the effectiveness of a traditional business strategy, green strategy drives decisions and transformation initiatives at the operating, organizational, information, and applications levels of the strategy pyramid. (Refer back to Figure 2.3 to see this pyramid.) Transformation initiatives that are aligned with a green strategy can also improve the supporting infrastructure (bottom) layer of the strategy pyramid, which includes hardware and equipment. This section addresses each of these lower levels of the strategy pyramid.

3.1.1. Processes, Supply Chains, and Facilities ...

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