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Drive Growth Through Sustainable Business Practices (Collection) by Eric Olson, Peter A. Soyka, Kevin Wilhelm

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2. Formulate Green Strategy to Complement Traditional Strategy

2.1. The Role and Scope of Green Strategy Is Broad

A green strategy fundamentally helps an enterprise make decisions, transform its operations, and sustain improved performance so that it makes a positive impact on the environment. A green strategy also helps the organization define its role in environmental stewardship, communicate its role to the world, and determine how aggressively opportunities and investments to “go green” will be pursued. As noted in the previous chapter, operating a greener business brings with it opportunities to grow top-line revenue from developing and selling environmentally friendly products and services, and reduce bottom-line costs from better managing ...

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