CONTENTS
PREFACE About the Second Edition
Throat clearing and disclaimers
GUIDING PRINCIPLES
CHAPTER 1 Don’t make me think!
CHAPTER 2 How we really use the Web
Scanning, satisficing, and muddling through
CHAPTER 3 Billboard Design 101
Designing pages for scanning, not reading
CHAPTER 4 Animal, vegetable, or mineral?
Why users like mindless choices
The art of not writing for the Web
THINGS YOU NEED TO GET RIGHT
CHAPTER 6 Street signs and Breadcrumbs
CHAPTER 7 The first step in recovery is admitting that the Home page is beyond ...
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