CHAPTER 4Animal, vegetable, or mineral?
WHY USERS LIKE MINDLESS CHOICES
It doesn’t matter how many times I have to click, as long aseach click is a mindless, unambiguous choice.—KRUG’S SECOND LAW OF USABILITY
WEB DESIGNERS AND USABILITY PROFESSIONALS HAVE spent a lot of time over the years debating how many times you can expect users to click to get what they want without getting too frustrated.1 Some sites even have design rules stating that it should never take more than a specified number of clicks (usually three, four, or five) to get to any page in the site.
On the face of it, “number of clicks to get anywhere” seems like a useful criteria. But over time I’ve come to think that what really counts is not the number of clicks it takes me ...
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