Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Index

Symbols

7-Eleven, 153

20-20 hindsight, 211

A

Adria, Ferran, 37-38

Aeron chair, 123-125

Airbnb, 219-220, 224

Allen Brady & Marsh, 151

Amazon, 222

analogies in pitches, 160-162

Andreesen, Marc, 91, 227

angina drug example, 63

antilock brakes, 207-208

Apollo 13 moon mission, 128-129

Apple, xii

awareness versus consumer research, 41-42, 85

design decisions, 89-91

iPhone, 218

Applied Imagination, 82

assumptions, as best practices, 212-214

AT&T, 224

Avon, 190

awareness, consumer research versus, 41-42

B

Bacon, Sir Francis, 41

Bank of America, 53

bear shaving, 51

Bedbury, Scott, 167

best practices, 212-214

Bezos, Jeff, 195

BlackBerry, 96

Black Swan, The: The Impact of the Highly Improbable, 36

blending ideas, 92-96, 104, 178

Blink, 123

Blockbuster, ...