Table of Contents
Revolution: Something Lost and Something Found
The Way We Were
Hello, Maslow
Getting the Basics Right
Usable = Edible
Emotion and Memory
The Emotional Design Principle
Chapter 2: Designing for Humans
That Which Unites Us
Human Nature and Design: Baby-Face Bias
The World is Our Mirror
Contrast: Is It Good for Me or Bad for Me?
A Limited Processor
Brand Contrast
The Power of Aesthetics
A Foundation for Emotional Design
Personality is the platform for emotion
A Brief History of Personality in Design
Personas
Creating a Design Persona for Your Website
The Power of Personality
Chapter 4: Emotional Engagement
Surprise and Delight
Anticipation, the Velvet Rope, and Status
Priming
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