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Designing for Emotion by Aarron Walter

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Chapter 1: Emotional Design

Revolution: Something Lost and Something Found

Powered by a chain reaction of ideas and innovations, a revolution of industry swept the western hemisphere in the late eighteenth and nineteenth centuries. In a relatively short time, we discovered ways to transform mined materials into manufacturing devices, transportation systems, and agricultural tools that fueled the twentieth century’s explosive innovations. Inventions like the cotton gin, machine tools, the steam engine, the telegraph, and the telephone promised a future filled with opportunity and prosperity.

Though the industrial revolution sprang from a utopian vision of human progress, ...

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