Cybermarketing, 2nd Edition

Index

Access providers, 179–85, 189

Advertising, 40–1, 140, 166–75, 285

objectives, 169–70

results of, 173–5

AIDA model, 167

Arpanet, 269–70

Audit, 49–50

Automatic responders, 210

Backbone, 187

Behaviour segmentation, 92–101

buying habits, 95–6

motivation factors, 96–101

usage rate, 94–5

user status, 92–4

Bits versus atoms, 133–4

Bookmarks, 282

Branding, 119–21

Breakeven analysis, 142

Browsers, 34

Budget, 178–93, 225–6

Business models, 139–41

Business-to-business marketing, 103–4

Buying habits, 95–6

Catalogues, 251–3

CDNOW, 196

Channel conflict, 83–4, 136, 145–6

Commerce Service Providers (CSPs), 248

Communication, 68–70

Competition, 11–12, 29–30, 133

Competitive audit, 29–30

Competitors, 142

Concept testing, 129–30

Consumer marketing, 102 ...