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Cybermarketing, 2nd Edition by Upkar Pardesi, Matthew Bickerton, Pauline Bickerton

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Chapter 1

Marketing with the Internet

Who is this book for?

This book has been written to help marketing professionals understand and use the Internet. It covers everything from market research to delivering goods sold over the net. It is a practical book, and is aimed at two groups.

  • If you are new to the net, and have never written a website, set up an e-commerce facility or had to work out how the Internet fits in to your wider marketing strategy, this book will explain from first principles what you can do, and how you do it.
  • If you do have some Internet experience, but feel you are not seeing the full benefits, this book will provide you with a set of powerful concepts which will help you improve your Internet results. We provide a series ...

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