Banner Ad Survival
News Flash: According to Nielsen NetRatings, clickthrough rates are down from 2.5% in 1995 to 0.34% in March 2000.[1]
Headline News: In July 2000, Jupiter Communications predicts that online advertisers will face challenges in “taking advantage of the Internet as a global advertising medium.”[2]
News at the Top of the Hour: eMarketer concludes that U.S. banner ad spending will decrease from 83% to 71% by the year 2002.[3]
These are the banner advertising issues in the news every day illustrating a decline in online advertising revenue. Did someone neglect to tell the vice president of Internet marketing at Accenture (formerly Andersen Consulting) and the CEO of Ernst & Young that banner advertisements are a waste of time ...
Get Cyberbranding: Brand Building in the Digital Economy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
