Endnotes
Nielsen NetRatings, March 2000.
eMarketer, July 2000.
Ibid.
eMarketer, July 2000.
Jason Black, “Old Ads, New Metric,” Internet World, August 1, 2000. Reprinted with permission.
“Case Study: iVillage & Hollywood.com,” emarketingtoher.com, August 9, 2000.
Ibid.
Jim Meskauskas, “Online Media: Is the Price Right?” Clickz.com, May 9, 2000.
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