Brands That Evolve to Stand the Test of Time
An interesting statement that appeared in an article entitled “Assessing Brand Equity” emphasized how a product can be quickly outdated but a successful brand is timeless.[13] There are quite a few timeless brands that have managed to survive drastic changes, everything from technological advances to world wars. Although a good slogan is only one component in the branding mix, the brand identity quiz shown in Figure 1.1 illustrates slogans for 20 brands that have stood the test of time. The quiz is representative of how timeless brands have evolved with power in both name and meaning and to this day are recognized by their slogans.[14]
Figure 1.1. TEST YOUR BRAND KNOWLEDGE.
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