Endnotes
“To Yahoo! With Love,” Silicon Alley Reporter, Issue 32, p. 28.
“What Is Yahoo! Really?” Fortune, June 22, 1998.
Ibid.
“Yahoo! Pepsi Forge Online-Offline Marketing Pact,” Internet News, March 22, 2000.
www.amazon.com, About Amazon.com, April 2000.
Ibid.
Amazon.com
www.levis.com, History, April 2000.
Bill Bryson, Made in America, Morrow, New York, 1994.
Holding Associates, February 2000.
www.buildingbrands.com, March 2000.
Bryson, Made in America.
“Who Am I? Assessing Brand Equity,” Brand Report, Vol. VIII, fall 1998.
Bryson, Made in America.
Terri Lonier, CEO, Working Solo, Inc., from Smart Strategies for Growing Your Business, Wiley, New York, 1999.
Cooper Hewitt National Design Museum brochure.
“E-Branding Is More Important Than E-Commerce. Here’s ...
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