Index

A

ADAboost.M1 algorithm 308

Adopter attitudinal segment 286, 304

AGE variable (BUYTEST data set)data assay project 29–30

predicting segments project 150

RFM cell development project 70–71, 74

SOM fuzzy segments project 236

AGE variable (example) 41–43

agglomerative algorithm 51–54

ANCITALIAN variable (NYTOWNS data set) 173, 177, 181–182

Andrews' wave mean estimator 185

AOV16_HouseMultiFamily variable (NYTOWNS data set) 114, 171, 173

association

See also product associationsdefined 40

distance metrics and 40–48

k-means algorithm and variations 49–54

association analysis

about 192, 265

market basket 192, 270–274

product affinity and 274–275

uses in business 265–269

association analysis process flow project 266–269

association discovery, ...

Get Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial