Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition

Using Segments in Predictive Models

 

8.1 The Basis of Breaking Up the Data Space

8.2 Predicting a Segment Level

8.3 Using the Segment Level Predictions for Customer Scoring

8.4 Creating Customer Value Segments

8.5 References

8.6 Additional Exercises

8.1 The Basis of Breaking Up the Data Space

One of the most common methods in data mining for understanding patterns in customer purchase data, predicting the value of a customer at some future date, or other issues similar to these, is to make it much easier for the data mining algorithm to learn the desired patterns and generalize them rather than memorizing the patterns. Generalizing is usually ...