CRM Automation

Security and Privacy

Security and privacy remain a top issue for most computer users, especially CRM users whose applications may contain sensitive company, customer, and competitive data. There are issues of access to systems, access to data, security of e-mail transmissions, risk management, etc. Moreover, these issues may extend to members of a company's supply/demand chain (e.g., distributors, suppliers) as well as customers. Implementing a CRM/e-business security program is complex and can be expensive (see Chapter 24, “Addressing CRM System Security Risks”). Nonetheless, when you compare the cost of security to the cost of doing nothing (a potential problem), remember that according to industry surveys and the Federal Bureau of Investigation, ...