Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media

Contents

Foreword

Preface

Acknowledgments

Chapter 1: Your Organization Is Not “The Web”

Terminology and Definitions

From Documents to Flows

Social Side of Knowledge Flows

KFM versus Social Media

Case Study 1: The Hub (SAS)

Case Study 2: RedNet (Red Ventures)

Notes

Chapter 2: Why Should You Care about Social Media?

Motivations

Network Dynamics

Breaking Isolation

The Super Watercooler

Handling the Dynamic Organization

Innovation Enablement

Notes

Chapter 3: Getting Started

Inside versus Outside Social Media

Differences in the World

Laying the Foundation

How to Really Get It Off the Ground

Launch: Project or Initiative?

Technology: Build or Buy

Notes

Chapter 4: Roles

More than Just Socializing

Individuals and Departments

Mobilize Your Evangelizers

Notes

Chapter 5: Driving for Success

Get All Stakeholders Involved Early

Go Viral

Freedom within Borders: The Power of Guidelines

Training Portfolio

Pulse

Executive Participation: Not Just Buy-In

Notes

Chapter 6: Fighting Barriers

Fear of Losing Control

Unlearning

Dealing with “Stupid”

Integration

No Time to Post: Portfolio Management

Legal Concerns

Note

Chapter 7: Technology: The Enabler

Social or Supporting Social

I Want an Internal Facebook

The Power of Simplicity

Multidimensional Navigation

Groups or Communities

Notification Management

Notes

Chapter 8: Social Media Analytics

Analyze What is Going On

Social Network Analysis versus Reporting

Choosing the Right KPIs

Notes

Chapter 9: What’s Next

Advances in Technology

Dealing with Channel ...