Acknowledgments

There are two key elements that need to come together for me to consider writing a book, I have learned. On one side there is the need to have built a sufficient amount of domain knowledge, and on the other side there needs to be a compelling event. In the case of this book, the event was the moment when Queens College Professor Will Sparks insisted on social media platforms in organizations being a topic worth writing about and suggesting to me that I might be a good person to do it. For that spark, I cannot thank Will enough.

What made it easier to enter the book process again was the very positive experience I had with writing Mastering Organizational Knowledge Flow. And this is in large part thanks to my editor at SAS, Stacey Hamilton, and all those at Wiley who eased my fears about jumping into such a project. I was very lucky to have Stacey help me, once again, when I was writing the book you are reading now.

Fritz Lehman, VP of Professional Services and my current manager at SAS, was just as supportive as Scott Isaacs, to whom I reported when I first explored the new project.

I am very thankful to all those involved at SAS who have put so much effort into launching our own enterprise social network (ESN) and making it a success. I learned tremendously from them. To start, there is Karen Lee, head of corporate communications and key sponsor for the ESN. With her ongoing enthusiasm she has also made sure that key stakeholders within the organization bought ...

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